How To Use Email To Improve Your Marketing Plan
The Internet and e-mail are two tools that can propel you to new sales and profit levels. If you and your staff
are not using them already, then its high time you made this your number one priority. If you don’t start
embracing the new electronic marketing environment right now, you will be left further and further behind.
NOTE: Before I go on, let me just make these very important points about e-mail:
E-mail is considered (in net jargon) “the killer app” (the best application) of the Internet. It is incredibly
personal, and incredibly intimate and alluring. For most computer users, reading their e-mail is the first thing
they do each day. A simple click on the Reply facility makes interaction by e-mail quick, personal and easy
beyond anything imaginable in the era of paper correspondence. It is easy to build a strong and personal
relationship via e-mail with someone you have never met, or are ever likely to meet. You can only really
understand its immediacy and value when you start to use it regularly. Once you do, you will see just how
valuable it can be as a sales and marketing tool. You will see how it can quickly take the place of much of
the selling work done previously by phone. BUT, unlike the telephone, there is no interruption factor. E-mail
recipients choose when they want to receive and send communications by e-mail. And yet is as personal…
even more personal than a phone call. And it is capable of being automated! It is virtually cost-free, and it is
interactive. It is my firm belief that “e-rep-ing” will take the place of traditional sales “rep-ing” by phone and
personal visit.
New Ideas Now Being Used By Sales People
1. Using the Internet to collect information.
Its unquestionably true that the more you know about your prospect, the better your sales call will be when
you use this information intelligently.
Because most people do not like to receive cold calls, it is very important that you have some understand