what we do
Amplifico specializes in building aggressive and agile issue advocacy campaigns.
We believe campaigns – whether political, corporate or issue based – win or lose based
on their ability to shape conventional wisdom and mobilize their grassroots supporters
into action. And we believe there’s an absolute correlation between an organization’s
campaign success and its ability to effectively integrate communications strategy with
We work with clients to first identify objectives, then we help create winning
messages, and finally we amplify those winning messages to key audiences. We believe
in overwhelming opponents by aggressively driving winning messages. We call it total
messaging redundancy – talking points echo the grassroots effort; the grassroots effort
complements the PR plan; and the PR plan reinforces the paid media plan.
Our expertise is in implementing state-of-the-art communications programs that make
an undeniable impact, and we have years of experience in building winning grassroots
coalitions that can be mobilized into action when the game is on the line. This know-how
is what sets us apart from the rest.
who we are
Amplifico was founded by two seasoned strategists with expertise in political
campaigns, campaign communications and grassroots mobilization.
Ed Patru is an accomplished communications strategist with a reputation for building
and managing highly aggressive and innovative communication operations. He has held
senior leadership positions in politics, government and a national trade association.
Most recently, Ed was Vice President for Communications at a 501(c)4 issues advocacy
organization at the intersection of public policy and politics. Previous to that, he was
described by the Washington Post as “the message chief for House Republicans,” as a
result of his work on Capitol Hill where, in 2007, he helped devise and implement
communications strategies during several high profile public policy debates, inclu