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When it comes to business the one thing that you have to make sure that you master is
the fundamentals. In order to illustrate this in the easiest way possible let’s compare it to
sports. It can be any sport you like but for the purpose of this report I am going to use
When you think about football you need to ask yourself “What can a person really do
in a game of football?” There are five main things and these are:
These five main things make up the game of football and these are the things that we refer
to as the what-to-do aspects. These what-to-do’s represent the fundamentals. These are
the absolute basics that you must master if you want to even participate in the game, not
to mention win the game.
Once we understand the fundamentals the next step is the how-to-dos. You should look
at how to do something as more of a creative expression and creative execution of all the
what-to-dos. There is a third element that must be figured into the overall equation too
and this is the where-to-do-it