Marketing Tips That Will Help Your Business
The holiday season will soon be here! Now is the time to start your strategic internet marketing plan. A recent study by BizRate stated that 34.9% of
online holiday shoppers will start as early as Halloween this year! You want to make sure the first fold of your website is full of the information holiday
shoppers need to know before they'll decide to buy - in this way you will capture their attention. The term "first fold" refers to the portion of your web
site people see first, before they scroll down or click on any links.
In order to maximise your holiday conversion rates, make sure your top fold includes:
Your shipping information - If you have the ability to offer discounted or even free shipping, include some mention of this in the top fold of your site.
Holiday specials and discounts: It's best to offer some special deals on your products to attract your visitors to buy! How about a special discount for
those last-minute panic-shoppers? Or perhaps an early deal for the customers who make a purchase before a certain date?
Make sure you explain exactly what kind of benefit they'll get from your product or service, and then don't forget to also mention how giving the present
will provide benefits for the giver, not just the receiver. Try to think like holiday shoppers and speak to their needs: an opt-in offer such as a "Holiday
Buying Guide" which would tell people more about your products and explains why they would make great gifts.
Holiday-themed headlines and sales copy: Make sure your headline addresses the needs of the visitors - they are choosing a gift for a friend or family
member so keep this in mind.
Free gift-wrapping service: This is an excellent way to attract your customers even more so without much additional cost to you. Paper and ribbon will
not cost very much and you can make any humble package look like a glamorous holiday gift!
Urgency builders: Why not include a little "countdown" box in your first fold? You could use this to tell your visi