TIPS FOR CREATING A POWERFUL LANDING PAGE
Before we start exploring the various aspects to create a perfect landing page, let’s understand what
exactly a landing page means. A landing page is literally where a prospective consumer, buyer, or any
visitor ‘lands’ after they click any ad banner, a link in an email newsletter, or a link on social media
platforms. Landing pages are created with a single aim or objective, also known as the call to action
Landing pages can be bifurcated into two segments mainly: Reference landing pages and Transactional
landing pages. A reference landing page gives information about a specific product or service of a
business. A transactional landing page motivates an individual to make a specific purchase or
encourages him/her to fill a contact form for a prospective sales lead. As per the study conducted by
Word Stream, the average landing page conversion rate stands at 2.35 percent. Are you wondering how
to achieve it? Here are some important factors that will help you create an extraordinary landing page.
Minimal Design Maximum Output!
When it comes to online selling, web design is as important as the content. A common understanding is
that a landing page is full of tacky graphics that lead to escalated conversions. What if it’s not true?
Minimal design is great as the prospective customer is more interested in the product information
rather than the graphics. So, a landing page with no pop-ups or overwhelming design lends can prove a
boon and the opposite will prove to be a bane!
Use attractive images
Using bright and relevant images which makes your page more attractive. Its also helps you to stay
customer on your landing page. Everybody likes a attractive image to know more about your product.
Tiny Headline Massive Impact!
A headline is what captures the attention of the prospective consumer towards your product. A large
chunk of the populace just observes the headline and clicks on the link if it’s attractive. If a headline is
long or of no in