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Email Don't Get No Respect!
By Mike Banks Valentine
Email Don't Get No Respect! by Mike Banks Valentine
Is there any doubt that ecommerce and a presence on the web
has become de rigueur for every business, large or small?
I submit that there is no longer any doubt that clients and
customers expect that every legitimate business must have,
at the very least, a "business-card" web site listing contact
information, business location and a simple "about us" page,
along with a contact email link or web form.
I don't think anyone can argue any longer that only certain
types of businesses belong on the web. Only two years ago,
it was still being actively debated whether that were true.
No longer can the burger joint be without a menu and operating
hours posted online. No longer does any corporation believe
it needn't have an intranet for suppliers and employees.
No longer can even the self-employed claim they can't benefit
from a place to post their resume. Even families have sites to
keep the relatives and friends informed and stay in touch.
Now many will claim that their web presence does little toward
helping them to profit in their business. That is an entirely
different issue and I'll go even further and call profit
irrelevant to having a web site. Just as profit is unrelated
to whether that business has a phone, fax machine, computer,
desks, chairs and indoor plumbing. Those are expected, no,
required, to a business in order to operate AS a business.
So too is the web presence, a domain name, email address and
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