Presented by Daniel Toriola
Email marketing can be a very effective tactic for today’s retail store. In an economy where competition is
intense, email marketing can give you the extra boost you need to get people into your store and increase
sales.
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Email List Marketing to Promote Your Business
By Matthew Henderson
Email list marketing is one of the best and most effective methods of promoting an online business.
In order to succeed, one must give readers a clear understanding of the purpose of the email list. If
you're interesting in email list marketing, then you need to make sure your readers understand what
your business is all about.
This can be done without spamming. Actually, it SHOULD be done without spamming. In order for
email list marketing to work, the readers need to be opt-in subscribers. This means that they must
willingly sign up for your list. You should place a submission form on your website and encourage
people to join. Let them know how they can benefit from signing up for your list, and that they can
unsubscribe anytime they wish.
Email list marketing is done for many purposes: keeping in touch with your website visitors and
potential customers, giving them exclusive offers, sharing free information with them, inviting them to
come back to your website, etc. Your email list marketing strategy needs to provide something of value
to your readers in order for your business to benefit the most. Small offers here and there aren't
enough. You also need to offer lots of free content as well.
By including free content with your email list marketing strategy, you'll be keeping in touch with your
readers. You'll be reminding them about who you are, what you do, and what your business is all
about. They'll know that you're the