ADTECH Targets the Apple iPad
June 17, 2010 09:56 AM Eastern Daylight Time
LONDON--(EON: Enhanced Online News)--ADTECH, the international provider of ad serving solutions, and part
of AOL Advertising, has today announced support for delivering online advertising across the new iPad from Apple.
Available immediately, ADTECH will now help its publisher, agency and ad network customers to specifically target
iPad owners on the Web.
“iPad owners have a high technical affinity and are a sophisticated target group,” says ADTECH CEO Dirk Freytag.
He lists the rejection of flash by Apple devices as yet another reason for the concise identification of iPad users:
“Much of the content available on the net is flash based, consequently it is an advantage for our customers if they use
the targeting to deliver only flash-free ads to iPads,” explains Freytag. More and more display ads now contain flash
elements. The iPad targeting solution by ADTECH warrants that agencies, ad networks and publishers can now
count on the receipt of their advertising messages by the user and on the proper presentation of the ads.
iPads are identified through the browser ID. To allow users to access the Internet, Apple has preinstalled an extra
version of its Safari browser on the device. When they book campaigns, advertisers can now choose the iPhone,
xBox, Playstation as well as the iPad as a browser. ADTECH customers have the option to book advertising
specifically for the iPad on the adserver.
“Our iPad targeting is browser-recognition based. We are also working on other options to identify mobile devices,
so that they can be reached by advertising,” concludes Freytag, giving users a preview of things to come in the next
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform.
The company's flagship product is an integrated ad server solution that enables web publishers, ad networks,
agencies and advertisers to manage, serve and