Important Black Cat Shoe Dressing Clock Rings Up $11,210 (Canadian)
in Miller & Miller's June 19th Online-Only Auction
The online-only sale also featured an early 20th century Peabody’s Overalls single-sided
porcelain sign that made $8,850. Overall, the 650-lot auction grossed $389,164.
New Hamburg, Ontario, Canada, June 26, 2021 -- An important Black Cat Shoe Dressing clock
(known to collectors as “The Black Cat Clock”) sold for $11,210, and an early 20th century Peabody’s
Overalls single-sided porcelain sign realized $8,850 in Miller & Miller Auctions, Ltd.’s online-
only Advertising & Breweriana sale held June 19th. All prices quoted are in Canadian dollars.
“Antique and vintage advertising continues to flex its muscles,” said Ben Lennox of Miller & Miller
Auctions, Ltd. “A whopping 68 percent of the top 50 grossing lots from the 650-lot sale smashed past
the high estimate. The desire for high-end advertising continues to climb at a feverish pace with both
new and seasoned collectors looking to add rarities to their collections.”
The iconic Nonsuch Black Cat Shoe Polish clock settled in as the top lot, just as one did almost 40
years ago, in 1982, at the famed Bill & Pauline Hogan Collection auction – a sale that really solidified
country store antiques and collectibles in Canada. While the clock hammered down $5,400 back then,
in the recent sale it more than doubled that, when adding the buyer’s premium.
Well represented throughout the sale were signs and advertising pieces covering tobacciana,
breweriana, gas station memorabilia (petroliana), soda pop collectibles and work wear. “In speaking
with collectors post-auction,” Lennox said, “the consensus is that the rare and unusual will always
attract eager buyers, and this has led to many signs hitting new price benchmarks.”
He added, “There is really no sign of a letup. Country store, service station, general store – whatever
term you choose to put around it – the trajectory for advertising antiques continues on an upward trend
with no sign