Empathica Enhances its Popular GoRecommend Facebook App
The patent-pending application, which empowers brand advocates to share their
recommendations in a fun and engaging way, now also lets users send virtual gifts and coupons.
(PRWEB) June 23, 2010 -- Empathica Inc., a leading provider of Customer Experience Management (CEM)
solutions to the world’s most respected brands, today announced new features for its patent-pending brand
recommendation application, GoRecommend, that will help brands further mobilize advocates.
After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy
with their experience to make an online recommendation on Facebook. With the new GoRecommend features,
brands can now give satisfied customers two additional options: the ability to send Facebook virtual gifts to their
friends, or coupons that can be used at the brand's locations.
GoRecommend Virtual Gifts Tap Into a Booming Viral Marketing Phenomenon
Facebook virtual gifts have become a very popular feature on the social networking site, allowing users to give
each other tokens of appreciation that live within Facebook user profiles.
GoRecommend allows brands to tap into the power of virtual gifts on Facebook, with the ability to create virtual
gifts that tie into the brand and that are distributed through GoRecommend's viral marketing engine.
“While virtual gifts can still be tied back to strategic marketing campaigns or even charity causes, it’s not about
being directly promotional,” says Gary Edwards, PhD., Empathica EVP of Client Services. “The goal is to
encourage brand advocacy in a way that is fun, engaging for the consumer, and entirely authentic to the Facebook
experience. Content is driven by the customer/user, not the brand itself.”
GoRecommend Couponing Extends the Power of Brand Couponing Initiatives
GoRecommend coupons are another way consumers can extend goodwill to friends, providing them with an extra
incentive to check out a restaurant or retailer they