Effectively Grow Your Dollar Store Sales
If you are about to start a dollar store, then read this article carefully. Going through the start-up process
involves many potential pitfalls. Many of them will affect your dollar store sales, and ultimately your
profits. One of those is the layout of your store and then how you use the many sales opportunities
available on your sales floor. Properly done, you will have room for impressive displays of dollar store
merchandise. In this article I examine 6 of the hottest selling areas for you to include in your sales plans.
1) Window Displays
Having windows in areas that shoppers pass as they approach your store can be invaluable to dollar store
sales in your store. When you start a dollar store you will discover windows can be used to promote
special purchases, seasonal merchandise, and the hottest everyday items you sell. Large displays of these
items help to build shopper excitement as they approach the entrance to your store.
2) Bulk displays
When you start a dollar store be sure to create spaces for large, bulk displays of merchandise. Use your
store's lobby for one or more of these displays. Use extra spaces along walls and in corners of the sales
floor to add more bulk displays. If room allows consider adding an entire row of bulk quantity displays
right down the center of your store.
3) Cash Register Area
While it is nice to keep the cash register area clean and clutter-free, it is also important for those about to
start a dollar store to realize just how this area can contribute to total dollar store sales for your store.
Carefully select dollar store merchandise to be displayed. Include hot selling items such as flashlight
batteries, reading glasses and sunglasses for their strong appeal. Add impulse items such as jewelry,
fragrances, gum, candy and the like to add even more sales. Keep items organized and displays filled.
Then watch as your dollar store sale levels climb ever-higher.
4) Aisles in your store
Sure the aisles are pretty obvi