IT Leadership Brief
(See WHAT YOU NEED TO DO on next page)
COPYRIGHT © 2010 by Hank Marquis. Licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. You
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Original Publication: 3 MAY 2010 | Document I.D.: B/10/5/3/1
Marquis Market Maps™
TRIGGER: How can an IT leader know when to adopt a new idea, process, or product?
SETTING: Many IT Organization (ITO) leaders are unsure when to invest in a new technology. In
truth, not all ITOs can afford to be risk takers. On the other hand, some ITOs simply must be first
to market. Here we explore how Marquis Market Maps answer your questions about when to
invest and when to wait.
SUMMARY: Every new technology goes through a process of adoption (deciding to accept the
new ideas, practice or product) and diffusion (spreading through a market). These two factors let
you "zero in" to help you make an informed decision right for your firm, market, and corporate
culture. Marquis Market Map