Digital Marketing Professionals - What You Should Know
What is Digital Marketing?
Digital marketing is advertising and promoting a business through the use of digital media. This includes the Internet, cell phones, social media, and
interactive television. Digital advertising is a diverse and growing field. As more consumers get access to the internet and various digital media,
marketing products and services to this ready made audience is essential.
What kind of digital advertising jobs are available?
Depending on your interests and skills, you can find digital marketing opportunities with advertising and marketing agencies, large businesses that
have their own web or marketing division, and smaller businesses that need technical support that can "do it all". Once you have acquired digital
advertising skills you can even start your own business, and create marketing plans for businesses and individuals.
What type of training is required to become a digital marketing professional?
There are two ways to get involved with digital advertising. You can:
- Be a marketing or advertizing professional already, and learn the skills required to promote your clients or business through digital media.
- Go to school specifically to learn about computers and digital promotion
If you are interested in a career in digital marketing, you will need to complete some training. Courses are offered in a wide range of formats. If you are
currently a student, you can pick up a class or two in digital marketing right on campus. If you are already employed, consider an online course or a
work at home program, so you can enhance your skills, but still have time for your existing job.
You can target specific fields in digital marketing. If you enjoy creating ads, consider learning about video, flash, and CGI techniques, to build
compelling ads that customers respond to. If you prefer writing, enroll in some courses designed to help you learn how to write ads to increase
customer response, and in turn revenue for your business.
No matter wh