Esker to Present Live Webinar on Achieving the Perfect Order featuring
Independent Research Firm
Presentation will examine order management as an untamed business process and document
process automation as a tool to support the perfect order
Madison, WI (Vocus) February 17, 2010 -- Esker, the leader in document process automation solutions, today
announced that featured guest Craig Le Clair, Principal Analyst with Forrester Research, will join host Steve
Smith, U.S. Chief Operating Officer at Esker, in a live a webinar titled “The Perfect Order.” The webinar will
take place on Thursday, February 18, 2010 at 1:00 p.m. Central. Free registration to attend the event is available
at http://www.esker.com/perfectorder.
Perfecting order management has become increasingly difficult in recent years due to business factors such as
declining sales, shrinking operating margins, and labor force reductions. Industry forces like the changing
workforce, multi-channel complexity, and movement to software as a service have further complicated process
optimization efforts. To sort through these issues, the webinar will introduce a framework for business processes
that are often burdened with unstructured content, ignored by packaged application providers, and hindered by
poor organizational alignment.
In examining order management as a classic untamed process within the order-to-cash cycle, Le Clair will
address:
* Best-practice steps required to support a perfect order
* Five common barriers to order management success
* ROI statistics and key findings of a commissioned Total Economic Impact™ (TEI) study conducted by
Forrester Consulting on behalf of Esker to assess a $20 billion multinational manufacturer’s implementation of
automated sales order processing
Smith will present an overview of document process automation and its role in supporting the perfect order,
including details of the solution featured in the TEI report and additional case study results.
“Working toward the perfect order is more importa