5 point guide for a career in Digital Marketing from tndm digital marketing community
Looking for a career in digital marketing? Our digital marketing community is there to guide you. Here's how you
can get started
Digital Marketing has emerged as a powerful industry in itself, employing millions across the globe. Everywhere
you see, brands, businesses, and major corporations are using the digital space to stay connected to their
customers. Google, Facebook, TikTok, Twitter, Email, OOH media, WhatsApp, etc. have emerged as the new
touchpoints for companies to promote their products and get customers - not only through online transactions
but also to encourage offline conversions as well.
Although the industry is pretty attractive, there is still a lot more to know and learn on a day-to-day basis. It is
ever-evolving, and one needs to be on their foot all the time to make it big.
But how does it all begin?
Don't worry. We give you a 5-point guide to ensure you get started in the Digital space, in no particular order.
Please note that these are specific to the Indian market.
1. Start reading, a lot.
There are a number of free courses, certifications (Hubspot, Google, Facebook Blueprint, etc.) available that give
you the basic concepts about their products and the means to advertise on them. Read about them and get to
know the basics. This way, you would also understand where exactly you want to focus as your career.
2. Get an internship
Once you have acquainted yourself with the basics, the next best thing to do is to get an internship. It is best
preferred if you get an internship in an agency, but if not, don't be disheartened. Try to get an internship in an in-
house Digital marketing team, and understand the nuances of running specific campaigns on social media, paid
Scour through the numerous internship opportunities available in your city through Naukri.com , internshala.com,
letsintern.com, and of course, LinkedIn.
3. Decide your forte
While doing your internship, be ready to take up multiple rol