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©2008 FosterWebMarketing.com, All Rights Reserved, Reproduced with Permission
The 5 Biggest Mistakes
99% of Lawyers Make With
Their Attorney Website That
Costs Them Billings & Clients
(And how avoiding these mistakes can
rocket you to Page 1 on Google)
Why are Lawyers So Frustrated With Their Internet Marketing?
Lawyers are some of the biggest users of the Internet to market their businesses.
From websites to blogs to Linkedin and Facebook profiles they are starting to “get
Yet many are also very frustrated with their return on their Internet investment.
Most don’t get to the first page of Google (the most valuable real estate on the
Internet) and even when they do, they don’t convert visitors to clients. (Isn’t that
why you built a web site? To get clients? It was cool, at first, to show your friends
your whiz-bang site, but now its supposed to get clients, isn’t it?). Some are
spending a ton of money with mega law firm directory web sites yet (or worse,
with pay per click ads that someone convinced them would get them on the first
page of Google) and getting little or no return.
As I scour the legal landscape, it’s amazing to me that 99% of all lawyers make the
same mistakes with their websites. It doesn’t seem to matter whether they spend
$5,000 or $50,000—they’re making fundamental mistakes that cost them clients
and billings. The good news for readers of this report is, these mistakes are easy to
avoid (if you know what to look for). That means even if you’re only a one- or two-
person firm, you can compete online with even the biggest law firms – and win.
In this report, I hope to “demystify” common SEO (Search Engine Optimization)
practices and help you become more effective with your on-going efforts to
capture the attention of the search engines, to gain more visitors, and dramatically
increase the number of prospects and clients hiring you because of your website.
OK, so let’s get to