Business Planning Guide for
Logansport-Cass County Economic Development Foundation, Inc.
311 South 5th Street
Logansport, Indiana 46947
Ph: (574) 722-5988
Toll-free: (800) 686-1067
The Business Plan Outline
Starting and managing a business takes motivation, desire and talent. It also takes research and
planning. The process of developing a business plan will help you think through some important
issues that you will need to consider. Your plan will become a valuable tool as you set out to raise
money for your business. It should also provide milestones to gauge your success.
A business plan precisely defines your business, identifies your goals and serves as your firm's
resume. Its basic components include a market study, marketing/promotional strategy, current
balance sheet, an income statement and a cash flow analysis. It helps you allocate resources properly,
handle unforeseen complications, and make the right decisions. Because it provides specific and
organized information about your company and how you will repay borrowed money, a good business
plan is a crucial part of any loan package. Additionally, it can tell your sales personnel, suppliers and
others about your operations and goals. The business plan brings several legal issues to light
including licenses, permits, zoning laws that may vary business-to-business and state-to-state. Area
Five Small Business Development and the Indiana Small Business Development Center can provide
you with general information, but you will need to consult your attorney for advice specific to your
enterprise and area. You also must decide about your form of organization (corporation, partnership
or sole proprietorship).
The following is a suggested outline of the material that should be included in your business plan.
This guide focuses on product/service, market, management, and money. Every business plan is
unique, as is every business. This guid