Your dollar is your vote – make it count!
2010
ethıcal
Shoppıng
supermarket
the guide to
t e
ie t
iNCLudiNg aLCohoL
aNd offiCe suppLies
www.ethical.org.au
over 50,000 Copies soLd
toiLet paper Forest logging (choose recycled)
Ecosoft
E Sime and Co
NZL
Delsey, Kleenex, Wondersoft Kimberly-Clark
USA
Purex, Sorbent
SCA
SWE
Cottonsoft, Naturale
,
Quilton, Softly
ABC Tissue
Bouquets, Envirosoft
,
Merino, Safe
Encore Tissue
Paseo
Asia Pulp & Paper
(Sinar Mas Group)
IDN
recycled content
BRAND
compANy
how to use this guide & IcoN mENU
Use the Contents
or Index to find the
‘product type’ you
are seeking.
Look in the left-hand
column to find the
brand you usually buy.
See the right-hand
column for the
related company
and parent company.
Seek a best buy
considering company
ownership / rating,
and outstanding
product
features.
The right-hand columns
contain the country of
ownership code and an
icon indicating the rating
for a company.
iCoN meNu
CompaNY ratiNgs
PrAISES, No CrItICISMS
LESSEr PrAISE, No CrItICISMS
No INForMAtIoN
LESSEr CrItICISMS
CrItICISMS
BoyCott CALL
austraLiaN owNed
iNdustrY aLert
produCt features
outstaNdiNg produCt
produCt of austraLia
Visit our website www.ethical.org.au to give feedback to the companies on the choices you have made and why.
If there are concerns
about an entire industry,
you will see an industry
alert in the header bar for
that category.
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1
INTRODUCTION
Welcome to the 2010 edition of The Guide to Ethical
Supermarket Shopping. To help you navigate through
the issues connected to your everyday purchases,
we’ve not only updated company information, but also
added a more detailed rating system, new blurbs, and
two new categories — Alcohol and Office Supplies.
We live in a time of human rights abuse, animal
cruelty, genetically modified foods and industry’s
massive impact on the environment. These factors
can often seem beyond our control and quite
removed from our everyday life. However