Chicago White Sox and LimeGreen Entertainment Grou
Launch Industry-Changing 3-D Sponsorship Tool
January 20, 2010 06:05 AM Eastern Time
CHICAGO--(EON: Enhanced Online News)--They say a picture is worth a thousand words. Creative shop LimeGreen Entertain
hoping that it will be worth a lot more with the unveiling of a potential industry-changing virtual 3-D sponsorship tool.
In an effort to help the Chicago White Sox enhance their sponsorship sales and corporate partnerships, LimeGreen was tasked to e
sponsorship section on whitesox.com as well as other sponsorship assets. The result is a realistic 3D environment of US Cellular Fie
many of the White Sox sponsorship opportunities in action.
“This new platform was designed to give current and potential sponsors a more realistic idea of how their brand will come to life at t
games and other US Cellular Field events,” said Mike Stratta, Managing Partner at Chicago-based LimeGreen Entertainment Grou
created for the White Sox will certainly raise the bar for sports teams competing for sponsorship dollars.”
The Chicago White Sox will be the first team, in any league, to add this particular approach to its sponsorship strategy.
“We wanted to better serve our current and potential sponsors by providing more and better tools to help them make the most strat
possible when considering a sponsorship with us,” said Brooks Boyer, Chief Marketing Officer for the Chicago White Sox. “LimeG
bring our sponsorship tools to life and make them more compelling.”
Though the primary function of the site is to exhibit valuable sponsorship opportunities to brands via a classic web interface, the inco
entirely interactive, media-rich, 3D US Cellular Field sets it apart from similar sponsorship tools. The site’s environment is filled with
sounds of sponsorships at work including full-motion LED video displays, rotational signage that rotates as well as high definition ce
and matrix boards that support it.
Attached to many assets are actionable HUDs (Heads-up Displays) pr