AMERICAN HOTEL & LODGING ASSOCIATION
BUSINESS PLAN RESULTS
January – September 2008
The Executive Summary provides a quick and concise overview of the 2008 business plan
strategic objectives and accomplishments; the full-length report is attached.
I. Objectives: Increase individual property membership and retention of guestrooms by 6
percent. The increase will be based on the association’s 9,185 properties with 1,411,631
total guestrooms as of January 1, 2008.
• As of September 30, we have a total of 9,355 properties with 1,453,097
guestrooms, an increase in rooms of 2.94 percent. Our growth for 2008 is re-
forecasted to be 4%.
• Officers or staff have attended 30 partner state association meetings, 39 industry
and other association events, and eight school events. See Exhibit A – Business
• Eighteen states have signed the membership sales agreement contract.
• AH&LA sales team has sold 140 new property members in states where we have a
membership sales agreement contract.
• Hotel Business and Hotel & Motel Management have agreed to tradeout ads to
increase membership and showcase our events and programs.
• Days Inn, InterContinental Hotels Group, and Best Western presidents have sent
membership solicitation letters to their franchisees or members.
• Lodging magazine is spotlighting AH&LA member benefits each month – Career
Center, Energy Management Webenair, Green Practices, Staples, BP Business
Solutions, Heartland Payment Systems, and CorVirtus/HCareers.
• Green Best Practices Website had 9,956 views thru September 30.
• 28 seminars have been scheduled or completed in 21 states as part of the AH&LA
o Great Housekeeping—OH in two locations, NY& NV in three locations,
CO, NH, IA, AZ, GA in one location, CA in four locations
o Service & Leadership—IN, MO, OK, AZ (2).
o Revenue Management Accelerator—ME, NH, CO, MO, PA, RI
o Current Issues in Hospitality Law—RI, WA, NY, OR, WI, MT. (ID, MD,
OR, WI, MT,