EXECUTIVE SUMMARY AMERICAN HOTEL & LODGING ASSOCIATION BUSINESS PLAN RESULTS January – September 2008 The Executive Summary provides a quick and concise overview of the 2008 business plan strategic objectives and accomplishments; the full-length report is attached. I. Objectives: Increase individual property membership and retention of guestrooms by 6 percent. The increase will be based on the association’s 9,185 properties with 1,411,631 total guestrooms as of January 1, 2008. Accomplishments: • As of September 30, we have a total of 9,355 properties with 1,453,097 guestrooms, an increase in rooms of 2.94 percent. Our growth for 2008 is re- forecasted to be 4%. • Officers or staff have attended 30 partner state association meetings, 39 industry and other association events, and eight school events. See Exhibit A – Business Plan results. • Eighteen states have signed the membership sales agreement contract. • AH&LA sales team has sold 140 new property members in states where we have a membership sales agreement contract. • Hotel Business and Hotel & Motel Management have agreed to tradeout ads to increase membership and showcase our events and programs. • Days Inn, InterContinental Hotels Group, and Best Western presidents have sent membership solicitation letters to their franchisees or members. • Lodging magazine is spotlighting AH&LA member benefits each month – Career Center, Energy Management Webenair, Green Practices, Staples, BP Business Solutions, Heartland Payment Systems, and CorVirtus/HCareers. • Green Best Practices Website had 9,956 views thru September 30. • 28 seminars have been scheduled or completed in 21 states as part of the AH&LA seminar series: o Great Housekeeping—OH in two locations, NY& NV in three locations, CO, NH, IA, AZ, GA in one location, CA in four locations o Service & Leadership—IN, MO, OK, AZ (2). o Revenue Management Accelerator—ME, NH, CO, MO, PA, RI o Current Issues in Hospitality Law—RI, WA, NY, OR, WI, MT. (ID, MD, OR, WI, MT, WY tentative) • Under 30 Gateway membership category launched on July 1, 2008, has 194 members. o A “Gateway to CEO”contest where Under 30 group was encouraged to submit a suggestion of something they would do if CEO of AH&LA. Winner will be given free admission to AH&LA Fall Conference and two-night stay. o A Professional Bootcamp and 5 Decades in the Workplace with the Multicultural & Diversity Council at IHM&RS. o “What Your Boss Knows But Hasn’t Shared With You” Webinar had an estimated 60-70 people in attendance. II. Objective: Capitalize on AH&LA brand value as the voice of the industry. Accomplishments: • A task force of the environmental officers from 11 hotel companies was formed and a consultant retained. They are developing industry guidelines that will be presented at the November board of directors meeting (SEE EXHIBIT C FOR GREEN ACTIVITY). • AH&LA is a member of the United Nations Steering Committee for the Partnership for Global Sustainable Tourism Criteria. • AH&LA is a member of the CIC Apex Committee, which is developing with the meeting planning industry guidelines for green meetings. • An internal meeting to establish vision for 100th anniversary was held during the quarter committee of volunteers is being formed during the fourth quarter. • AH&LA co-hosts weekly H-2B Workforce Coalition conference calls as co-chair of coalition; regular updates are sent on H-2B issue to coalition partners and nationwide grassroots network. • AH&LA co-chairs meetings for the Coalition for a Democratic Workplace, which focuses on card check legislation. Legislative Readiness Fund has raised $2,509,019 to fight card check. • Organized and hosted two major industry events held during both national political conventions in Denver and Minneapolis, respectively, to increase AH&LA visibility with members of Congress, staff, and industry executives. • Participant in effort to pass Emergency Economic Stabilization Act, working with White House and congressional leadership (conference calls with White House at least once a day for two weeks, “whipping” votes, providing intelligence to White House and congressional leadership with status of votes). • Participated in Congressional Economic Roundtable hosted by the chairs of the House Travel and Tourism Caucus. • Organized a second annual senior executive legislative fly-in in Washington, D.C., to meet with congressional leadership. • Participated in major event for Democratic Congressional Campaign Committee and Congressional Black Caucus. Co-hosted with National Association of Black Hotel Owners, Operators and Developers and Asian American Hotel Owners Association. • Actively participates in EWIC coalition, National Coalition to Protect Family and Medical Leave, ADA Coalition, First Tuesday Group, Small Business Health Plan Coalition, and the Tax Coalition. • Testified before the Justice department and submitted written comments in response to the U.S. department of Justice’s (DOJ) proposed dramatic and far- reaching changes to the Americans with Disabilities Act (ADA) of 1990. • Monthly meetings are held with hotel companies, Washington lobbyists, and Washington-area hotel companies’ internal lobbyists. • HotelPAC as of September 30, 2008, has raised $391,275 dollars. • Developed lodgingVOTES Website to serve as a resource for hoteliers and hotel employees on issues in political campaigns and information on voting. • Produced a video explaining card check for hotel managers; working on a video explaining card check for hotel employees. • Raised brand awareness and drove Web traffic through Google AdWords. From June 1- September 30, received 574,177 impressions and 2,091 click thrus to ahla.com. • Increased the association’s visibility via articles or stories in all forms of industry and consumer media. Exhibit B – Business Plan Results. • Educating Joe McInerney on how to twitter. • Enhanced AH&LA Website, including interactive response to the two blogs, a FEMA widget, and IH/M&RS countdown calendar. • Held a highly successful American Lodging Investment Summit, Legislative Summit, Summer Summit, HotelPAC Broadmoor fundraiser, and AH&LEF Golf Classic. III. Objective: Strengthen and promote the industry’s multicultural and diversity opportunities. Accomplishments: • Authored joint industry letter with NABHOOD, HHOA, and AAHOA in support of Emergency Economic Stabilization Act. • Assisted AAHOA in developing their issue briefs. • Jointly contracted a lobbyist with NABHOOD to explore a legislative agenda with the Congressional Black Caucus. • Assigned to liaison with members of Congressional caucuses (i.e., Black caucus, Hispanic caucus). • AH&LA partnered NABHOOD and AAHOA for a high-powered lodging industry reception May 14 for the Democratic Congressional Campaign Committee. • Provided advance and onsite public relations assistance to NABHOOD for their July conference. • AH&LA president/CEO did a diversity Webinar at the Choice headquarters in June. • Sent a letter to new NAACP President Ben Jealous to arrange an industry meeting. • WIL Executive Council created a subcommittee to offer recommendations of how to partner with hotel company and industry groups. • Educational Institute is developing diversity products: o Completed Spanish Property Packages in full service, limited service, and extended stay versions; components include 4 World Trainer DVDs (language free); 6 Spanish translated DVDs; Spanish Guestroom Attendant skill guide; 4 Workplace Languages Survival Spanish and Survival English guides. o Completed translation of Spanish Guestroom Attendant Skill Guide. o Completed new diversity and immigration reform sections in the recently published third edition of Managing Housekeeping Operations. • AH&LA and EI committees are working to identify needs, develop new materials, and refine delivery processes. AH&LA committees working with EI on training products and certification programs include: o Human Resources Committee members are assisting in rating and evaluating competencies in preparation for an update to the Certified Human Resource Executive (CHRE) program. o Loss Prevention Committee members are assisting in rating and evaluating competencies in preparation for an update to the Certified Lodging Security Director (CLSD) program. o Green Task Force is assisting in the development of a green training program and materials to update textbooks. • Partnered with the National MultiCultural Institute to create a business assessment tool.