The logo is at the heart of the brand identity strategy

FRED & FARID is a global creative agency, a creative partner to accelerate companies’ growth. FRED & FARID does creative consulting, brand strategy, branding, content & social activation. Based in Los Angeles, New York, Paris, Shanghai.FRED & FARID is a new agency model developing creative solutions to business challenges, connecting you to culture, grounded in a purpose. FRED & FARID is expert in business acceleration. FRED & FARID is media agnostic. Depending on your challenge, our solution will come through creative consulting, brand strategy, branding, content, social activation.

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The logo is at the heart of the brand identity strategy The logo is at the heart of the brand identity strategy. It should at a glance summarize all the elements that we have discussed previously. The task is far from easy! Remember that a brand identity must be registered over the long term, so do not hesitate to seek advice from design professionals or to call on a specialized agency for the design of your media. Your logo must of course be kept simple, easily recognizable. It must also adequately represent the personality of your company and its sector of activity.. FRED & FARID is a global creative agency, a creative partner to accelerate companies’ growth. FRED & FARID do creative consulting, brand strategy, branding, content & social activation. Based in Los Angeles, New York, Paris, Shanghai. www.fredfarid.com BEST CREATIVE AGENCY FOR BRANDING I I LOCATION FRED & FARID LOS ANGELES 451 E 4th Street, Los Angeles CA 90033, United States LOSANGELES@FREDFARID.COM FRED & FARID NEW YORK 530 7th Avenue, Suite 3001, New York, NY 10018 NEWYORK@FREDFARID.COM FRED & FARID PARIS 22 Rue De La Victoire75009 Paris, France PARIS@FREDFARID.COM +33 (0) 181515016 CONTACT US Press Relations: pressrelations@fredfarid.com Human Resources: humanresources@fredfarid.com New Business: newbusiness@fredfarid.com Investment Funds: ffdif@fredfarid.com FRED & FARID SHANGHAI 558 Dongdaming Lu, Honkgou Dirstrict, 200080 Shanghai, China SHANGHAI@FREDFARID.COM +86 (21) 26060600 GET MORE INFORMATION www.fredfarid.com https://fredfarid.com/work https://fredfarid.com/company https://fredfarid.com/contact https://fredfarid.com/careers