Portions hereof have been omitted and filed separately with the Securities and Exchange Commission
pursuant to a request for confidential treatment in accordance with Rule 24b-2 of the Securities
Exchange Act of 1934, as amended
DISTRIBUTION COORDINATION AGREEMENT
This MONSTER ENERGY DISTRIBUTION COORDINATION AGREEMENT (this “Agreement”)
is entered into as of October 3, 2008 (the “Effective Date”) between HANSEN BEVERAGE COMPANY, a
Delaware corporation (“Hansen”) and THE COCA-COLA COMPANY, a Delaware corporation (“KO”).
Recitals . This Agreement is made with reference to the following recitals of essential facts:
1. Hansen and KO (each, a “Party” and collectively, the “Parties”) are both engaged in the
manufacture and sale of beverages.
2. KO has relationships with an extensive North American network of partially owned or
independent distributors and/or bottlers that engage in the manufacture, distribution and sale of KO-branded
beverages. Each such distributor or bottler that is a party to an agreement with KO (as it may be amended,
restated, and/or replaced from time to time, in each case a “KO Bottler Agreement”) is referred to herein as a
“KO Distributor” and some or all of such distributors are collectively referred to as the “KO Distributors.”
Certain KO Distributors have entered into various exclusive agreements with KO pursuant to which they need
consent from KO to distribute competitive products offered by third parties. Through this Agreement and the
provisions contained herein, KO desires to provide such consent enabling the identified KO Distributors to sell
identified Hansen beverages.
3. Subject to the terms of this Agreement, Hansen desires to enter into distribution agreements
substantially in the form of attached Exhibit A, A1, A2 and A3 (the “Distribution Agreement”) for the specific
territories described on attached Exhibit B (the “Territory”), with certain KO Distribut