Building toward a unified
communications strategy
Bridge the gap with Adobe® Acrobat® Connect™ Pro
Unified communications (UC) promises to change the way people work, increase productivity,
and foster greater collaboration. The convergence of voice, video, and data communication
services on a shared IP-based infrastructure may offer organizations significant gains in business
productivity by removing latency in communications—between customers and service providers,
between team members, and with partners and consultants. However, there are challenges to
finding and deploying a single communications solution that suits all constituents and fits how
they work. It is unlikely that a single packaged application will be able to act as an adequate console
for all communications channels—including critical channels such as voice, chat, and e-mail
that allow for little down time—at least in the near term. For organizations ready to build a
roadmap to unified communications, therefore, Adobe recommends an incremental approach,
relying on today’s best-in-class applications and a multichannel collaboration solution.
To formulate and execute a UC strategy, CXOs and IT managers need to understand how team
members are collaborating within their organizations today in terms of modes of communication,
cultural preferences, and tools. In addition, they must consider the risk that deploying a single
application will disrupt the existing flow of information and impede effective collaboration,
which may far outweigh any advantages conferred by the new solution.
The goal of this white paper is to highlight the potential pitfalls of deploying a UC solution,
outline critical points to consider when devising a long-term strategy, and suggest “quick wins”
organizations can try on their way to a full-fledged UC solution. For instance, Adobe Acrobat
Connect Pro software can fill gaps in your communications capabilities today, and it can run with
existing technologies without requiring an overhaul of critical systems s