[WILLIAMS TELEVISION TIME INCORPORATED LOGO]
AGENCY SERVICES AGREEMENT
This Agreement, made this 26th day of July 1996, by and between Sled Dogs Company, with its principal office
at 212 Third Avenue North, Suite 420, Minneapolis, MN 55401 ("Client") and Williams Television Time, Inc., a
California corporation with its principal office at 3130 Wilshire Blvd., Fourth Floor, Santa Monica, CA 90403
The parties hereto agree as follows:
1) GENERAL DEFINITIONS
Throughout this Agreement, the words and phrases defined below have the following meanings and are hereby
incorporated herein by reference:
1.1 ADVERTISEMENTS. Advertisements mean any and all direct response commercials, now existing or later
developed by Client to advertise, sell, market, distribute or otherwise promote the product, service and the like
now known as the Sled Dog and which is sold, distributed or marketed by Client.
1.2 BOOKINGS. Bookings mean media placements for Client's Advertisements on broadcast, satellite,
television, cable stations and in other media outlets.
1.3 GROSS MEDIA COST. Gross Media Cost means the net invoice amount due to and charged by media
outlets and/or representatives, agencies, brokers, vendors, syndicators working in connection therewith for
Bookings plus the industry-standard agency commission equal to 15%. The only exceptions are for per inquiry
(PI) and guaranteed bookings where Client pays a set gross pay out rate.
1.4 WILLIAMS' COMMISSION(S). Williams' Commission(s) means 15% of the Gross Media Cost.
1.5 COST OF BOOKINGS. Cost of Bookings means the actual amount paid to broadcast, satellite, television,
cable outlets as well as representatives, agencies, brokers, vendors, syndicators working in connection therewith
for Client's Bookings plus Williams' Commissions.
1.6 REPORTS. Reports mean the regular computer response reports normally generated by Williams for clients,
samples of which are attached hereto as Exhibit A.
1.7 TERRITORY. Territory means