Presented by Daniel Toriola
The United States, as the world's largest family-oriented live entertainment market, is highly fragmented and
represents the most strategic market for any entertainment company or individual to successfully execute any
program.
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Entertainment Agencies - The Way To Avoid A Ruined Event
By Paul Sims
The Good, The Bad And The Indifferent (Entertainment)
Sounds like the title of a spaghetti western, and to be honest, it probably over the years has had as
many casualties. So what am I talking about? The answer is bad entertainment.
I think most of us can relate to either a personal experience or the experience of a friend, to how the
focal point of an event ruined it. The entertainment at an event is probably the most crucial part, if you
don’t include inviting the guests, and when it goes wrong everyone notices. Just the other day I was in
a conversation and was told about how a DJ failed to turn up at an event, that event being a wedding,
and how despite repeated phone calls no one could contact the party involved. This basically ruined
what should have been the best day of two peoples lives, a real shame as everything else had gone so
smoothly. This is something not just confined to private events, it can also effect corporate ones too.
Imagine planning a corporate event, your colleagues will be there, perhaps someone high up within the
company is flying in from abroad, or you are trying to make a good impression on future clients and
seal a deal worth a lot of money. Everything is in place, or so you think, then out of the blue…..
nothing, no entertainment. Panic sets in, but in the end there is little you can do, it is too late. Of course
the entertainment can arrive, but still let you down. A band in jeans and T shirts at