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<p>Robert Wakeling • 25 years developing So7ware products • 15 years in mobile • A>ended the Mobile world congress for 12 years – Cannes – Barcelona • CEO – Wadaro • VP Engineering – Openwave • CTO –Magic4 • Much less interesKng jobs • Wadaro TAP EssenKal & TAP Mosaic – Customer Experience monitoring by ‘crowd sourcing’ KPI direct from every subscriber – So7ware Client in every subscriber SIM – Performance of devices & networks to understand customer experiences • Trends in the mobile industry – a perspecKve • History – Voice & SMS • Today – high speed data and services • Other changes ? – 5m subs to 3.6bn – New device types per month – Finally, a consumer App model that works – Branded device manufacturers are fading – Chinese manufacturer are increasingly dominant • What is consistent about the last 20 years of mobile? – Hype – Dependency on a Radio Access Network – Unreliable – Hype • 3G • Mobile TV • LocaKon Based Services • etc • CBOSS stand sKll has girls </p>
