Do You Need a Meeting Planner Role?
Whether your business is hosting a one-day meeting in your office or a national convention at a major conference facility, the importance of selecting a
skilled meeting planner to organize the event cannot be overstated.
The success of your event and its impact on your professional reputation hinges on the quality of the meeting planner you've chosen. Meeting
planners are responsible for coordinating the hundreds of details that can go into preparing for any given event, from booking the appropriate
conference facilities to orchestrating the event's daily schedule.
Whether you hire an independent meeting planner or contract one through a conference facility, your planner should have the expertise required to
take the event to the next level. Gone are the days when "the ability to envision and somewhat meander through logistics of a company meeting or
event was acceptable," says Evelyn Laxgang, the International Chairwoman of the Board of Meeting Professionals International, in the Los Angeles
Business Journal. "[T]he significance and value of a successful meeting planner has risen dramatically within the organizational structure. Today's
planner possesses exceptional visionary and procedural skills, patience, and the drive and fortitude to execute strategic, effective meetings."
The Meeting Planner's Role
Let's role-play for a moment. You're an executive at a company that has scheduled talks with a group of investors. Today is the day of your big
meeting. Mere hours are left before the event starts. Would you rather spend the remaining time:
A. Preparing yourself to present the day's opening remarks, or
B. Showing the caterer where to set up the refreshments while making sure the welcome gifts for your group's VIPs have arrived
If you picked option B, you should consider a career as a meeting planner. Of course, if you're happy with your current profession, option A seems like
the smarter choice. The meeting planner is someone who can focus entirely on the logistics of the ev