Collection of Ceramic Watches Expand Heys USA International Brand
Masterpieces in the Art of Modern Time from Luggage Leader
Miami, FL (PRWEB) September 1, 2009 -- The world's most recognized name in lightweight, fashion hardside
luggage appearing on a distinctive wrist watch collection is much more than that; Heys USA is launching its own
watch brand, Raku.
When the demand for the Heys USA brand transcended beyond travel goods, Heys chose to take on elegant,
fashion timepieces with a series of uniquely designed ceramic watches. The Raku Collection - a fresh and edgy
take on Heys' signature design aesthetic - offers contemporary timepieces that embody an uptown meets
downtown point of view.
"We are proud to debut Raku, featuring the iconic luxury and precision functionality," said Harry Sheikh, CEO
of Heys USA. "The Collection expresses a fresh version of glamour and youthfulness that reflects today's urban
sophistication. Elements of downtown cool and uptown chic are blended - pattern mixing, pairing of opposites,
The Raku styles feature an accurate quartz movement and range from the simple hour markers at the quarter
hour, up to fully featured chronographs with diamond-inspired CZ bezels, dials and bands, each with a highly
scratch-resistant sapphire crystal. Sheikh noted, "The defining trait of ceramic remains its incredible hardness and
durability. Despite a common misconception, ceramic is not brittle and is extremely difficult to scratch or
damage. Ceramic also has the added benefit of retaining its look, color, and luster over time. As a result, the use
of ceramic in watches continues to gain popularity."
So what has inspired Heys USA to branch out of the world of Travel Goods and onto the rough-and-tumble
universe of the wrist? "When your name is synonymous worldwide with excellence and your customers are
always on the go - monitoring arrivals and departures, timepieces seemed like a natural extension to our brand as
the perfect travel and fashion accessory. We evalua