Published by Soundview Executive Book Summaries, P.O. Box 1053, Concordville, PA 19331 USA
© 2005 Soundview Executive Book Summaries • All rights reserved. Reproduction in whole or part is prohibited.
A Practical Guide to International
THE SUMMARY IN BRIEF
There are those who will tell you that globalization is creating an envi-
ronment in which companies can operate virtually anywhere in the world
under identical conditions to those back home. This is a dangerous belief. It
leads people to assume that there is one norm, one way of doing things, one
way of looking at the world. As globalization gathers momentum, contact
between businesspeople from other countries is becoming more frequent.
The more national boundaries a company crosses, the greater the scope for
misunderstanding and conflict. To succeed internationally, it is essential to
break the barriers of culture, language and set patterns of thinking.
Most of the time, communications break down because there is a culture
gap of which neither side is aware, or because compatriots back home at
the main office won’t allow their managers in the field to adapt corporate
policy to suit local needs.
Bridging the Culture Gap is based on the real-life business situations of
the authors’ many international clients. Featuring many case studies, cul-
tural preference scales and practical tips, this summary will help those of
any nationality to become better communicators. Whether you are planning
to give a presentation to a cross-cultural group or about to negotiate with
an overseas client, the advice found in this summary will help you ensure
that your cultural-awareness antennae are well tuned.
Concentrated Knowledge™ for the Busy Executive • www.summary.com
Vol. 27, No. 9 (3 parts), Part 3, September 2005 • Order # 27-23
Bridging the Culture Gap
Pages 2, 3, 4
Knowing Your Place
Pages 4, 5
Knowing the Limits
Pages 5, 6
Knowing the Form
Pages 6, 7