American Express OPEN Launches
SearchManager, an Online Solution That Helps
Businesses Harness the Power of Search Engine
SearchManager Joins AcceptPay, InsuranceEdge and FX International Payments from American Express in
Largest Rollout of New Business Products by OPEN
June 22, 2010 09:09 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--American Express OPEN today launched SearchManager, a new
product for small business owners that simplifies search engine advertising, an increasingly important way to find new
customers and drive sales. SearchManager streamlines the way business owners can manage their online advertising
and is powered by Clickable, an award-winning developer of online advertising solutions.
SearchManager provides immediate, single-point access to all major search engines, including Google Adwords,
Yahoo! Search Marketing and Microsoft AdCenter – even Facebook Ads. By eliminating the hassle of multiple
logins and interfaces, SearchManager enables business owners to more effectively manage their campaigns, which
can help drive greater efficiency and ROI on their advertising investments.
“Our research has found that many entrepreneurs have yet to tap the power of search, as nearly three-quarters are
not spending money on search engine marketing,” said Rob Ciccone, vice president, American Express OPEN. “We
listened closely to business owners when developing SearchManager and designed it to address their need for a
trusted, fully transparent partner that helps them market to prospective customers in an economical, more efficient
Search engines are an increasingly influential resource for customers looking for products and services, and
marketers are responding by reallocating budgets. According to Forrester Research’s US Interactive Marketing
Forecast, search advertising leads the pack among interactive marketing tactics and is expected to grow 15 percent
per year for then next four years.
But technical barriers, time constraints,