UNITED STATES DEPARTMENT OF COMMERCE
Bureau of the Census
Washington, DC 20233-0001
Associate Director for Methodology and Standards
Effectiveness of Paid Advertising
I am pleased to present the executive summary for the evaluation study for the Census
2000 Dress Rehearsal. The dress rehearsal was conducted in three sites — Columbia,
South Carolina; Menominee County, Wisconsin; and Sacramento, California. The
evaluation studies cover detailed aspects of eight broad areas related to the census dress
rehearsal — census questionnaire, address list, coverage measurement, coverage
improvement, promotion activities, procedures for nonrespondents to mail census, field
operations, and technology.
The executive summary for each evaluation study is also available on the Census Bureau
Internet site (http://www.census.gov/census2000 and click on the link to “Evaluation”).
Copies of the complete report may be obtained by contacting Carnelle Sligh at (301) 457-
3525 or by e-mail at firstname.lastname@example.org.
The evaluations are distributed broadly to promote the open and thorough review of
census processes and procedures. The primary purpose of the dress rehearsal is to
simulate portions of the environment we anticipate for Census 2000, so we can identify
and correct potential problems in the processes. Thus, the purpose of the evaluation
studies is to provide analysis to support time critical review and possible refinements of
Census 2000 operations and procedures.
The analysis and recommendations in the evaluation study reports are those of staff
working on specific evaluations and, thus, do not represent the official position of the
Census Bureau. They represent the results of an evaluation of a component of the census
plan. They will be used to analyze and improve processes and procedures for Census
2000. The individual evaluation recommendations have not all yet been reviewed for
incorporation in the official plan for Censu