Why Do We Need Social Media
Social Media applications are the highest used web and mobile applications across the globe. People
are spending greater time on their smartphone than ever before. The statistics of global internet
usage suggests an average of 135 minutes is spent by internet users per day on social
media applications and this time is increasing every year. People are able to communicate with other
people and share any media like messages, images, audios and videos worldwide at their fingertips
through the use of social media. Social media channels have the power to increase your brand
awareness, help you reach global markets, increase your customer base and thereby, achieve
exponential growth for your business.
There are several reasons why people make use of social media and how it is useful.
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It helps in making the users feel involved. They feel that they are able to participate in things that
are happening around the world.
It helps the users in raising their voice against an unjust act or issue. They can also come
together and support a cause which can help them feel strongly about it.
It can help people in interacting with each other and developing relationships with other
people living across the border.
It helps in sharing valuable information and also influences the audience this way.
It helps in marketing and advertising for a product and also creates a global presence for
that brand and its products and services.
Most channels need a certain amount of lead time to generate a return on investment. So
this way it helps in generating revenue.
It can also help in giving quick results in terms of sales and revenue, in certain cases.
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