A Powerful But Often Underestimated Business
There are literally hundreds of business marketing strategies that you can
use to advertise your internet marketing business to gain a wide amount of
exposure, but one that has seen a recent decline but is still highly effective
due to the nature of today’s web surfer is the electronic newsletter or e-zine
if you will.
One of the reasons that internet newsletters have seen such a decline
especially within the internet marketing niche is because the vast majority
of the content generated is nothing more than thinly disguised
In general e-newsletters should be informative in nature and useful to the
reader but should also serve some type of marketing purpose as well. This
article will examine e-newsletters and explain how they can be used
effectively as a business marketing strategy.
Newsletters can make a tremendous impact on your audience building in
them a level of trust in your recommendations for products and services
related to your niche, only if the information contained within them is truly
useful and not littered with links to affiliate products after every third word.
A key component to being able to market your business effectively through
the use of a newsletter is to be upfront about what your intentions are in the
first place. Often times in an attempt to build a subscriber list many
marketers will use some sort of incentive to encourage visitors to opt in.
However, if the potential subscriber is not made aware of the fact that they
will be receiving your newsletter in addition to the incentive promised they
may see you as nothing more than a shifty salesman trying to get into their
On the other hand there are marketers who make mention of providing a
newsletter in addition to the incentive for opting in, but never send one. The
only correspondence the reader gets is ongoing promotions for related
products and services but they never receive any real cont