Carlson Hotels Achieves Key Milestones During
First 100 Days of Ambition 2015 Growth Plan
USD 350 Million Committed To Date to Radisson North America
June 09, 2010 08:36 AM Eastern Daylight Time
MINNEAPOLIS--(EON: Enhanced Online News)--Carlson Hotels, one of the world’s leading hotel companies,
today reported on the significant progress made in the first 100 days of its long-term Ambition 2015 growth plan.
Most notably, Carlson Hotels reported that investments committed to the Radisson strategy in North America
already exceed USD 350 million. This includes the introduction of the upper upscale Radisson Blu international
brand to the U.S. as well as property improvements to align the current U.S. portfolio with global upscale standards.
Fifty percent of the existing U.S. Radisson portfolio has committed to the new standards, just 100 days after they
“We have achieved marked success in our first 100 days of Ambition 2015 with this strong commitment to
compliance, market-leading international growth, and a focus on revenue generation,” said Hubert Joly, president
and chief executive officer, Carlson. “While this is just the beginning of a five-year strategy, we have established an
excellent foundation for growth and brand elevation within the industry.”
The milestones achieved during the first 100 days of Ambition 2015 center on: the investment in and growth of
Radisson; Carlson Hotels’ rapid global expansion; additional investments in revenue generation; and Carlson’s
acquisition of the majority of The Rezidor Hotel Group.
As part of Ambition 2015, Carlson aims to make Radisson a powerful, globally consistent, first-class brand. The
milestones achieved in 100 days include:
l Committed investment in North America totaling USD 350 million to align the brand in the U.S. to global
upscale standards. This includes the development of the first flagship hotel in a top U.S. city with the USD
125 million investment in the Radisson Blu Aqua in Chicago. It also inclu