Customer Case Study
© 2009 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information.
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EXECUTIVE SUMMARY
Badifarm
● Industry: Horse Stud Farm
● Location: Varese, Italy
● Number of Employees: Seven
CHALLENGE
● Improve customer service
● Enhance communication between farm
workers and office staff
● Reduce telecommunications costs
RESULTS
● IP telephony, voicemail, and software-
controlled switchboard help ensure that no
incoming calls are lost
● Wireless phones give office staff continuous
access to mobile farm workers
● Integrated telecommunications platform
reduced management and usage costs, with
significant reductions in international call
expenses
SOLUTION
● Cisco Unified Communications 500 Series
provides a single, cost-effective, integrated
telecommunications solution
New Phone System Helps Horse Farm Operate More
Efficiently
Badifarm reduced costs and improved customer service with phone system
Challenge
If you see American Quarter Horses, Paint Horses,
and Appaloosa Horses on a stud farm in Italy, you
might be visiting the Badifarm ranch in the hills of the
Varese region. Badifarm has been bringing select
American horses to its picturesque location since
1987. There the horses are bred and the foals are
reared and trained for national and international
competition. The farm also educates students, with a
focus on strengthening the relationship between
horse and rider.
Badifarm owner Ferruccio Badi and his five ranch
hands and two office staff are involved in every
aspect of the horses’ lives. With up to 50 animals
under their care, communication is critical. The
Badifarm employees must remain in constant contact
as they move around the property, and respond
quickly to students at the farm and to potential
customers calling for information.
The previous telephone system was not providing the quality of communication that Badifarm
needed to maintain the high level of service that Badi wanted. A single phone lin