Back Yard Burgers Launches Website, Social Media Campaign and Free
Nashville, TN, January 22, 2010 --(PR.com)-- The specialty char-grilled burger chain, Back Yard
Burgers, is partnering with award-winning Paramore|Redd Online Marketing and launching a new
website and social media campaign yielding participants a free burger.
Bob Page, chief operating officer for Back Yard Burgers, said the cooked-to-order, char-grilled experts
are aggressively marketing their premium burger through social media avenues, a new enterprise for the
“In 1987, founder Lattimore Michael perfected the one-of-a-kind, back yard style hamburger which has
grown rapidly in its popularity throughout the Midwest and southeastern United States. As we begin this
new decade, we are embracing our tried and true homemade style burger and chicken sandwiches while
launching a progressive website to communicate our premium burger offers and engage our loyal fans
and new customers with interactive social media,” Page said.
Page said the company's partnership with Paramore|Redd, a Nashville-based on-line marketing and
interactive agency, has helped them navigate through the myriad of internet marketing options.
Paramore|Redd Creative Director Brad Haynes explains the website launch needed to be reinforced with
an all-inclusive social media campaign.
“Back Yard Burgers is a perfect example of a smart company launching a premium website to reflect the
product it offers to the public. We knew the Back Yard Burger fan needed more than a great website so
we are reinforcing the launch with a full social and online media strategy,” Haynes said.
Visitors to the website who join the eClub get a free burger including, for a limited time, the new Smoked
Gouda Cheeseburger available through February 28, 2010. The latest news and offers are also available
via Facebook and Twitter.
Specializing in 100% Black Angus Burgers and grilled chicken sandwiches, Back Yard Burgers was
founded in 1987 in Cleveland, Mississippi. Today, based in Nashv