Art Smith Named Chief Marketing Officer at
June 16, 2010 01:41 PM Eastern Daylight Time
SAN FRANCISCO--(EON: Enhanced Online News)--UnionBanCal Corporation and its primary subsidiary,
Union Bank, N.A., today announced that veteran marketing executive Arthur (Art) G. Smith has joined the company
as Chief Marketing Officer. Smith, who will be based in Union Bank’s corporate headquarters in San Francisco, will
report to Vice Chairman and Chief Retail Banking Officer Timothy H. Wennes beginning June 15, 2010.
“Art has a proven track record of strategic leadership over his 25-year career, and we are pleased to have someone
with his level of experience and expertise lead all marketing efforts as we continue to grow,” said Wennes. “We are
confident that Art will enhance our marketing efforts as we work to achieve our strategic goals of expansion and
increasing our retail, commercial and wealth management businesses.”
As the company’s top marketing officer, Smith will have executive oversight of all retail, commercial and wealth
management marketing activities. He will have overall responsibility for brand strategy and management, customer
experience, integrated marketing communications, advertising, sponsorships, segment marketing, demand generation,
online marketing, merchandising, and corporate events.
Prior to joining Union Bank, Smith was senior vice president and head of Global Brand Marketing at Wachovia
Corporation. At Wachovia, he served as a key member of the executive team and was responsible for brand
strategy and management, integrated marketing communications, advertising, sports marketing and strategic alliances.
Before joining Wachovia, Smith was chief marketing officer at RSM McGladrey (a division of H&R Block),
overseeing all aspects of marketing, including brand strategy, brand management and business development
activities. Prior to RSM McGladrey, Smith co-founded and was managing partner of Coombs-Smith, LLC, a
branding, marketing services and management consul