All you have to do is take your most relevant keywords, which could be 10 or 20
keywords and add a state or city name in front of those keywords and put them in
a new ad group for the geographic region.
You then simply create a new ad that specifically targets that geographic region.
You will see a much better click-thru rate and you will generate more leads on
this ad versus using a generic ad.
There is a tool called Keyword Extend (http://www.keywordextend.com) that can
take all your keywords and add all the state names to any number of words,
saving you an enormous amount of time.
It does take a bit of time to set up 50-100 separate ad groups for geographic
regions, but I have made tens of thousands of dollars in extra lead commissions
by adding these geo-specific ad groups.
Related Search Technique
This strategy can net you a lot of keywords that are related to your main
keywords real quick.
It is real simple.
Simply go to a major search engine that you know that returns related keywords
for your keyword search.
For example if you do a search on Ask.com for the key phrase “dog leashes,” the
Ask.com database returns a number of related keywords on the right hand side of
the screen to help you narrow down your search.
Basically they are giving you more specific keywords to add to your list.
If you click on the “more” link, you can get additional related keywords. This is a
great way to get the major search engines to do the keyword research for you.
A-PDF Split DEMO : Purchase from www.A-PDF.com to remove the watermark
Basically the search engine is narrowing down the searched keyword or key
phrase to more specific search terms. Some of these are “long tail” keywords that
can bring you excellent conversions. I will write about “long tail” keywords a
little later in this manual.
On the next page, you will see that I have done the exact same search on
MSN.com and on the right side of the search results you see a “Related Searches”