Battle of the Sexes Boosts Kwik Fit Insurance Sales
The day, saw the firm negotiate discounts for its customers, was a big success as KFI enjoyed
some of it's strongest sales figures since it started trading in 1995.
Glasgow, UK (PRWEB) July 4, 2009 -- Kwik Fit Insurance (KFI) played host to a battle of the sexes on Monday
as they undertook their second major sales day of 2009.
The day, which saw the firm negotiate discounts for its customers, was a huge success as KFI enjoyed some of
it's strongest sales figures since it began trading in 1995.
Numbers of car insurance policies rocketed with almost 1300 new policies sold, resulting in the intermediary's
fifth strongest sales day for car insurance on record. In addition to strong car insurance figures, KFI also
benefited from a surge in home insurance policy sales as the company continues to make a concerted effort to
build it's presence in the home insurance market. The sales day proved to be the second strongest day for home
insurance policy sales on record.
In order to install some competitive spirit into the business on the day, staff were pitched into a battle of the sexes
as boys competed against girls in a series of physical and mental activities. In addition, the challenge was set to
see who would take in the most sales on the day and it was the boys who eventually triumphed after the twelve
Alan Brown, Director of Operations at Kwik Fit Insurance, was delighted with the success of the day: "The
success of our sales day does not happen by chance. There is an enormous amount of work that goes into
ensuring our customers receive the full benefit of these events, from the discounts negotiated by our Insurer
Development team, through the marketing and promotion of the day and onto the dedication and hard work of
everyone within our sales team."
As well as car and home insurance, Kwik Fit Insurance provides an extensive range of business insurance
products aimed at small to medium sized enterprises, breakdown cover, motorcycl