Lake Charles, LA 70605
Fred D. McGhee II
P.O. Box 50942
Nashville, TN 37205
Masato’s target clientele are women 18-36
years old. As of July 2006, there are about
52 million women of this age group in the US.
Women constitute approximately 51% of the US
population, with a median age of 38 years.1
According to a study by GE Money, the average
woman spends about 400 hours shopping each
year.2 Women ranging 25 to 34 years spend 84%
more on apparel and accessories than other age
In 2006 American consumers (both sexes/adults)
spent $62.2 billion buying jewelry and watches,
posting a dramatic 6.5 percent increase over
sales in 2005 of $58.4 billion.4 In 2006, Masato’s
target clientele spent at least $15.6 billion on
Masato also strives to establish brand loyalty
in its customers. To form an impression,
Masato’s advertising emphasizes the modern
style, craftsmanship and superior quality of its
products. This form of advertising increases
brand loyalty, so customers will be more likely to
purchase Masato products in the future.
Masato is a privately owned pearl company providing top-quality jewelry products.
Masato offers competitive prices and unmatched quality and presentation. Masato
hopes that customers will consider these qualities when browsing Masato’s products.
Masato works with privately owned jewelry retailers. Masato considers retailers to be
partners—in selling fine jewelry to consumers. Masato accepts custom orders from
independent jewelers. Please contact Masato with any inquiries.
MASATO’S PRODUCTS COMBINE MODERN STYLE WITH
SUPERIOR QUALITY AND CRAFTSMANSHIP
The Japanese akoya, Pinctada fucata martensii5,
measures 10-cm in length. Within today’s
cultured pearl industry, Japanese farms have
mostly converted to using a hybrid bred from
the Pinctada fucata martensii and the Pinctada
Masato’s farms culture their pear