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DESIGN INS AND OUTS OF THE 2009 TOYOTA VENZA
The 2009 Toyota Venza, scheduled to go on sale later this year, is the first
example of Toyota’s new direction in passenger car design combining elegance,
innovation, comfort and utility.
“We wanted to create something entirely different,” said Kevin Hunter, president
of Toyota’s Calty Design Research in Newport Beach, Calif., and Ann Arbor, Mich. “Not
an SUV, not a wagon, not a coupe and not a sedan. We aimed for a more road-focused
vehicle and sporty direction."
Venza is based on the FT-SX concept vehicle that debuted at the 2005 North
American International Auto Show. With an overwhelmingly positive response to the
show vehicle, Toyota decided to develop Venza with a distinctly American plan.
Toyota’s U.S. design and engineering teams worked together to bring this bold
design to production. It was one of the first times an American styling group created an
overall design concept that engineers would follow for development. Venza will be
assembled at Toyota Motor Manufacturing, Ky., home of the Camry, Solara and Avalon.
More than 70 percent of its components will come from North American suppliers.
A new genre in personal transportation, Venza incorporates SUV utility and
roominess, while maintaining passenger car essentials, such as ease of ingress/egress,
performance, a lower, sleek side profile with aerodynamic lines, and unrivaled interior
features to deliver optimal comfort.
“We used Toyota’s design philosophy, ‘Vibrant Clarity’ to create a more exciting
drive for the customer while still maintaining its high functionality,” explained Hunter.
Exterior Design Features
The exterior styling was directed by Calty Project Chief Designer, Ian Cartabiano,
in Newport Beach. From a design perspective, Venza achieves aerodynamic sculpted
lines that not only look elegant, but help to increase fuel economy by reducing wind
resistance. Freeform geometrics define the integration of fluid surfaces defined by
smooth lines, wh