10 Content Ideas to Drive Traffic to Your Business

Do you want to drive more web traffic to your business? Of course you do! We’ve got 10 great ideas to help you.

Download our free PDF guide featuring 10 fun and effective content ideas that you can use to capture your target audience’s attention and drive more unique traffic to your website.

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Do you want to drive more web traffic to your business? Of course you do! We’ve got 10 great ideas to help you.

Download our free PDF guide featuring 10 fun and effective content ideas that you can use to capture your target audience’s attention and drive more unique traffic to your website.

About edocr

Get publishing now!

Content blog Social Media brand Business Email lead www edocr

<p>10
Content 
Ideas to 
Drive Traffic 
to Your 
Business
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www.edocr.com
Here are just 10 content ideas that you can use to drive more traffic to your 
business while informing and entertaining your target audience:
1. Blogging
Did you know that small businesses with blogs generate 
126% more leads than those without? Blogging is a 
great way to connect with the 77% of internet users who 
regularly read blogs. Your brand blog is a place where 
you can go beyond advertising and get a bit more in 
depth on the topics that matter most to your leads and 
customers. The key to effective blogging is regularly 
publishing quality content on topics that resonate with 
and appeal to your target audience.
2. Guest Blog Posts
By publishing guest blog posts on relevant blogs in your 
industry, you can help expand your reach even further. 
Find industry blogs that accept guest submissions and 
submit posts on your area of expertise. You can also 
invite influencers in your industry to guest post on your 
brand blog in order to gain some exposure among their 
followers and fans.
Have you ever heard the phrase “content is king”? Well, in the land of 
digital marketing this is often very true. Quality content adds value 
for your audience and helps educate and influence their purchasing 
decision. Not only does content help bring more visitors to your 
website, but it gives them a reason to stay once they are there and see 
what your brand has to offer.
Want more leads?
more leads are generated by 
businesses with blogs than by 
those without.
126%
Blogging is a great way to 
connect with the
of internet users who regularly 
read blogs. 
77%
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3. Social Media Content
Social media platforms like Facebook, Twitter, Instagram, 
and LinkedIn are effective outlets for sharing brand 
content and engaging with users through consistent 
posts. According to Pew Research Center, in the past 
decade social media usage by U.S. adults has grown from 
7% to 65%. These numbers indicate that social media is 
here to stay, and you can use social media content to 
drive more traffic to your business and build stronger 
relationships with your existing customers.
4. Email Newsletters
Email newsletters are an effective option for driving 
traffic to your brand, even for those businesses with 
a limited budget. One of the great things about email 
marketing content for small businesses is that it 
offers an attractive return on investment. Campaign 
Monitor estimates that for every $1 spent on email 
marketing, companies generate on average $38 in 
ROI. A monthly email newsletter allows you to keep in 
touch with customers and leads while providing quality 
content. Not to mention, with so many affordable email 
marketing tools at your disposal, email campaigns have 
become more cost-effective and easier to implement.
5. Case Studies
The case study can help you earn trust with new leads. 
A case study explains how your product or service has 
helped a client. This content typically includes statistics 
and numbers that show how your company has made 
a significant impact for the client. This should not be 
written as a marketing piece, but rather a story that tells 
about the journey of your client and the role you played 
in their successes.
Social media usage by U.S. 
adults has grown from
in the past decade.
7% to 65% 
$38        $1 
 
for
each
Email marketing content 
return on investment
that is spent.
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6. Whitepapers
Yet another piece of content that you can use to drive 
traffic to your business is the whitepaper. A whitepaper 
is an in-depth report that presents a problem and 
solution for a specific topic in your industry. These 
problem-solving guides allow you to educate your 
audience about an important issue while giving you 
an opportunity to show off your industry expertise. 
Whitepapers typically require an email address for 
download, which lets your brand capture the leads 
contact information for later communications.
7. E-books
Like whitepapers, e-books can serve as great gated 
content that allows you to capture lead information. This 
content asset allows you to go more in depth on topics 
that are important to your industry. Make sure to choose 
a topic that warrants this longer content length, and 
avoid talking too much about your specific products and 
services. The goal is to educate the consumer so that he 
or she can make the right purchasing decision for them.
8. Videos
Video content is a great way to capture the attention of 
a distracted audience who is often on the go. A recent 
HubSpot infographic reports that 64% of users are more 
likely to buy a product online after watching a video. 
What’s more, if they enjoy the video, their purchase 
intent increases by 97% and brand association increases 
by 139%. These statistics show that the time and 
resources spent on producing quality video content are 
well worth it in the end.
64%
of users are more likely to 
buy a product online after 
watching a video.
97%
139%
If your customers enjoy your 
videos, their purchase intent 
increases by
and brand association 
increases by
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9. Infographics
Search Engine Journal reports that infographics are 
30 times more likely to be read than a text article. 
Now, this doesn’t mean that you should throw all of 
your written content by the wayside, given that some 
topics are not easily communicated in an infographic. 
However, it does show that infographics are an 
effective way to connect with users who respond 
better to visual information, and therefore make a great 
addition to your content strategy.
10. Podcasts
Podcasts have become very popular in recent years. In 
fact, according to Edison Research, about 46 million 
Americans listen to podcasts every month, with 
the average listener tuning in to about 6 per week. 
This popularity has not gone unnoticed by brands 
like Prudential, who have found that podcasts are an 
effective outlet to connect with their audience. Though 
a podcast may not be appropriate for every type of 
business, it does provide an interesting way to offer 
thought-provoking and compelling content that helps 
educate and entertain the listener.
Remember, developing great content takes time, effort, and a little 
planning. Before you dive into content creation, decide what your goals 
are and which types of content will help you achieve these goals. Consider 
which content assets work best for your leads and customers based on 
where they are in their buyer’s journey and choose topics that will help 
educate and empower them to make smarter purchasing decisions.
30X
Infographics are
more likely to be read 
than a text article.
46 million
Americans listen to podcasts 
every month.
</p>