Exhibit 99.1
JJ Media to Sell ADSs in Follow-on Offering and Capped Call Option Transaction
Shanghai, China, September 7, 2010 / PRNewswire-Asia / – Focus Media Holding Limited (“Focus Media”)
(Nasdaq: FMCN), China’s leading multi-platform digital media company, announced today the underwritten
public offering of 8,100,000 of its American depositary shares (“ADSs”) held by JJ Media Investment Holding
Limited (“JJ Media”), an entity wholly owned by Jason Nanchun Jiang, the chairman of Focus Media. Of these
ADSs, between 5,200,000 and 5,600,000 ADSs are expected to be purchased by Goldman, Sachs & Co., as
the underwriter. In addition, between 2,500,000 and 2,900,000 ADSs (the “hedge shares”), are expected to be
purchased by the underwriter, acting as agent for Goldman Sachs International or its affiliate (the “variable price
seller”), with a view to offer such ADSs to the public. Focus Media will not receive any proceeds related to the
offering.
Concurrently with this offering of our ADSs, JJ Media expects to enter into a separate capped call option
transaction with the variable price seller that will initially cover 10,100,000 ADSs, subject to certain adjustments.
It is our understanding that the capped call options are intended to allow the selling shareholder to retain a portion
of the economic return above the strike price of the relevant capped call options on the number of ADSs covered
by the capped call option transaction in the amount up to the excess of the cap price of the relevant capped call
options over the strike price of the relevant capped call options. Focus Media is not a party to the capped call
option transaction.
In connection with establishing its initial hedge position with respect to the capped call option transaction, the
variable price seller is expected to purchase the hedge shares and enter into a certain over-the-counter cash-
settled transaction relating to the ADSs with JJ Media (the “initial capped call hedge”). These transactions and the
variable price seller