If people are searching for your products or services online, running Google
Ads campaigns is a no-brainer. But there’s a little-known secret to getting
better measurement of Google Ads results that few businesses are using.
Google processes approximately 75,000 search queries every second! That equates to 6.5
billion searches every day, or 2.5 trillion searches each year.
As you’ll already know, nearly every time one of these searches happens on Google,
Google shows “Google Ads” at the top and bottom of the search results. Generally, the
first four results on the search results page are ads. The ads look almost identical
to the organic search results, except for the bold text saying “Ad” just beside the URL.
If you’re not familiar with Google Ads, they are incredibly powerful, because as an
advertiser you (or your digital marketing agency) can choose what words you
want your ads to show for. What’s more, you only pay when someone actually
clicks on your ad. This provides highly targeted ad campaigns that enable you
to show your offering to customers right when they’re searching for your products
Sometimes people ask me, “Does anybody actually click on the ads?” The short
answer is, yes, they absolutely do. In the campaigns we ran for our Duoplus clients
last month we had over 63,000 clicks on ads. In total, just over 70% of Google’s
annual revenue is from clicks on ads. So yes, Google Ads certainly work.
There is one secret weapon we recommend for our all clients that helps
improve our Google Ads results. The power of Google Ads comes not just from
measuring clicks on ads, but from measuring how many leads you get from
the ads. We called these “conversions”.
If someone clicks on an add and then contacts you, that’s a conversion. So, if
someone fills in the contact form after clicking on an ad, Google Ads can tell us
exactly which ad was clicked and which keyword they searched for before
converting as a lead.
But most businesses we work with get a lot more