Social sciences include disciplines as diverse as sociology, psychology, social
anthropology and political sciences. The articles selected for this issue of the MCFA
Annals show that despite the diversity of theoretical and methodological approaches,
what unites such disciplines is a focus on a common theme: the ways humans in different
social, cultural, economic and geographic contexts react (and adapt) to the
transformations that the turn of the millennium is witnessing.
The article by Alexandra Steinberg analyses, from a social psychological perspective, the
effects, in the Greater London business area, of a change that shook the global markets in
1999/2000: the dotcom stockmarket collapse. Starting from the realization that very little
is known about the entrepreneurs' perspectives on technological and socio-economic
transformations, the author discusses the changing meanings of success and decision-
making in light of the dotcom crash. In her analysis, Steinberg describes entrepreneurship
as a collective sense-making process (something antithetical to the individualistic ethos
that is believed to be central to entrepreneurship), and illustrates how values as well as
practices are renegotiated through communication and interaction among businesspeople.
In exploring how a system of thinking that engenders a sense of 'business community'
comes to the fore in the aftermath of the dotcom crash, the author points to the valuable
contribution social psychology can make to understanding entrepreneurship.
Isabella Crespi's article explores, from a sociological perspective, different dimensions of
gender socialisation. It sets out to shed light on the pattern of association between socio-
economic conditions and parents' gender attitudes. In addressing this issue, Crespi avails
herself of mainly quantitative information from Britain drawn from British survey data
sources. Central to her article is the role of 'tradition', and particularly the transmission o