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Effective Home Staging Designs Specific Lifestyles Appealing to Target Market
By Alice Chan
We all know that Home Staging is the art of decorating a home to sell quickly and for top dollar. It is
the most proven way to get the highest selling price for a property as you prepare it for sale.
An important thing for both Real Estate Agents and Home Stagers to remember is that before you start
the staging process, you need to do research about whom is most likely going to buy the house,
otherwise known as the TARGET MARKET.
Staging is not just about hanging up some art, sticking a tree in the corner and adding pretty pillows to
the sofa. This seems to be the misconception sometimes.
Haven't we all received phone calls from potential customers who tell us, "Oh, there's not much to be
done. Just a few accessories will do the trick". That's someone who doesn't truly understand the
psychology behind Staging. It's part of your marketing plan and should be very strategic.
By knowing who the target market is, you will be able to design a lifestyle around that to appeal to that
specific group of potential buyers and the real estate agent can design a marketing plan specifically to
attract those same people.
So next time you're commissioned to transform a property into a marketable showcase, ask yourself
(or the real estate agent):
- Who are the prospective buyers?
- What do they like?
- Do they have kids?
- Do they have pets?
- Do their parents live with them?
Here are 5 reasons why you should know who the buyers will be:
Home Staging, Fixups & H