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Carl's Jr. and Hardee's Achieve $1 Million Fundraising Goal in th
Breast Cancer
Customers Give Generously to Support “Pink Star” Restaurant Donation Progra
09.21.2009 – ST. LOUIS, Mo. – Sept 21, 2009 – CKE Restaurants, Inc. today
announced it has reached its goal of raising $1 million for breast cancer programs
and awareness through its “Pink Star” fundraising campaign. During the three-week,
in-store fundraiser that began in April, guests at Carl’s Jr.® and Hardee’s®
restaurants across the United States donated to the campaign in support of the
National Breast Cancer Foundation (NBCF).
For each $1 donation, restaurant guests received a commemorative pink Happy
Star® to personalize and place on a restaurant lobby display. This leave-behind
piece combined the icon for both the Carl’s Jr. and Hardee’s restaurant chains with
the color pink to represent hope and awareness for the plight of those fighting breast
cancer. Guests also received coupons to use toward future visits. SynqSolutions,
Inc. of Atlanta donated the cost of all printed materials related to the Pink Star
program.
The official check presentation ceremony will be held Mon., Sept 21 at 2:30 p.m. at
Union Station in St. Louis, Mo. Executives from CKE Restaurants along with board
members from both the Star Franchise Association (of Carl’s Jr.) and the
Independent Hardee’s Franchise Association will present the $1 million check to
Janelle Hail, CEO of the National Breast Cancer Foundation. The check from this
year’s event will represent the single largest one-time gift given to the NBCF. The
donation is slated to fund the NBCF’s National Mammography Program. This
program currently impacts 43 states across the country by providing free
mammograms to underserved women nationwide through medical facilities within
the network.
“Despite our country’s economic situation, Carl’s Jr. and Hardee’s loyal customers
gave generously in support o