6 Keys to Creating a Strategic Law Firm Marketing Plan
Are you sitting back comfortably in your cushy leather chair because you just landed a dream client? Fantastic! Congratulations! Just realize that this is
one client and that won't keep your business afloat. You still need several good repeat clients in order to stay in business. You must get out there and
find them, but how? Not only that but how much time, money and other resources is it going to take to get it done? The last thing you want to do is lose
momentum now that you are on the move.
While it's wise to always be thinking ahead to what your next move will be, there is no reason to cloud up and rain on your good fortune of today. Enjoy
your victory and know that tomorrow will be taken care of with the right preparation. There is a simple way to insure that you have new clients next
week, next month and even next year. An excellent way to do this is by developing a working law firm marketing plan. Determine your next step and
where you intend to be a month from now.
The whole process will probably take anywhere from a few days to a few weeks, from start to finish. This depends on time availability and how much
energy you have already put into thinking about all of the pertinent issues. Much of this time will be spent researching and rethinking your original
plans and ideas.
There are many ways to write a marketing or business plan, some of which are more helpful than others. Here are six of the critical components you
need to create a solid law firm marketing plan.
Executive Summary and Company Overview
This will be a one page overview of your marketing plan. It will also be a complete overview of your entire law firm designed so that a person totally
unfamiliar with your business can easily and quickly know exactly:
* What is your company mission statement?
* What are your company goals and objectives?
* What are your law firm's marketing strategies?
* What services are you offering?
* Who is your target market?
* How can you solve their problem?