Erin Mulligan Nelson To Join Bazaarvoice
Executive Leadership Team
Bazaarvoice Welcomes Social Marketing Innovator and Customer Champion as CMO to Help Drive Global
Brand Strategy, Awareness, and Growth
September 20, 2010 03:10 PM Eastern Daylight Time
AUSTIN, Texas--(EON: Enhanced Online News)--Bazaarvoice, the market and technology leader in hosted social
commerce applications that drive sales, today announced that Erin Mulligan Nelson will join the company as Chief
Marketing Officer. Nelson, who will leave her position of CMO at Dell in the next few weeks, is a marketing
executive with deep experience in brand strategy, global communications, social media, e-commerce, corporate
responsibility, and global research. She joins Bazaarvoice during a period of accelerated global growth as companies
worldwide embrace customer conversations as the cornerstone of their business success. Currently, more than 950
brands including Dell, Costco, Macy’s, P&G, and USAA use Bazaarvoice to harness customer word of mouth on
more than 2.7 trillion dollars worth of goods and services sold worldwide.
“It is a tremendous honor to welcome Erin to our team,” said Brett Hurt, founder and CEO of Bazaarvoice. “She
fundamentally understands the power of the customer conversations and word of mouth, and she is widely
recognized as someone who embraced social early. She will be an amazing asset to the Bazaarvoice team and will
play a key role as we cement our leadership and bring the transformative benefits of customer conversations to more
and more companies around the globe.”
Nelson will replace Sam Decker who announced his resignation last month to pursue new venture opportunities. As
founding CMO, Decker led the development of Bazaarvoice’s award-winning product line and the company’s
marketing efforts, establishing Bazaarvoice as the category leader in social commerce. Decker will remain actively
involved with Bazaarvoice as an Advisory Board member.
“Sam has made an extraordinary impact during his tim