Sponsored Links Master Terms and Conditions
These Sponsored Links Master Terms and Conditions (“Master Terms”) are entered into between LookSmart, Ltd. with its
principal office at 625 2 nd Street, San Francisco, California 94107 (“Service Provider” or “SP”) and eBay Inc. with its principal
office at 2145 Hamilton Avenue, San Jose, California 95125 (“eBay”), and will govern all Insertion Orders placed for the Services
by eBay or any of its Affiliates, as applicable. These Master Terms and any Insertion Orders issued hereunder are collectively
referred to as the “Agreement.”
1.1 “Ad” means an advertisement provided by eBay to SP in connection with an IO, which may include text, trade or
service marks or names, graphical image files, links to eBay-designated URLs (which may include search results pages), or any
other content provided by Customer for display by SP in accordance with these Master Terms.
1.2 “Affiliate” means any entity that eBay controls, is controlled by, or is under common control with, where “control”
means the ability to control corporate decisions or the ownership of at least twenty percent (20%) interest.
1.3 “Click” means that an Internet user has (a) clicked on an Ad displayed on an SP Network Property in connection with
the Services and (b) successfully linked to the original (i.e., not a cached, mirrored, or other stored version) eBay-designated
URL specified in the Ad.
1.4 “Insertion Order” or “IO” means the eBay insertion order for delivery of the Services in accordance with these Master
Terms end the instructions printed or written on the face of such insertion order.
1.5 “Negative Keyword” means any keyword designated as such in writing by eBay for which SP will prevent Ads from
displaying in response to a search query that includes such keyword.
1.6 “Selected Keyword” means any keyword designated as such in writing by eBay for which SP will cause an applicable
Ad to display on the SP Network Property in response to a search que